The book that shifted Sweden’s beauty industry. Black Vogue exposes color hierarchy in Nordic branding and introduces frameworks for inclusive product development. Used by beauty brands across Europe to guide shade range strategy and ethical marketing.
Author | TED Speaker | Humanitarian | Expert on Anti-Blackness in Scandinavia
Lovette Jallow: Dismantling Systemic Racism, Building Neuroinclusive Workplace
Book Lovette JallowView All Services

0+
Speaking Engagements
0
Languages
0+
Years of Experience
0x
Award Winner
Black. Autistic. Queer. Muslim. Award-winning author, TED speaker, and founder of Action for Humanity. For over two decades, Lovette Jallow has worked at the intersection of anti-racism, neurodiversity, human rights, and systemic accountability. As a DEI consultant to organizations across Sweden, the Nordics, and Europe, she helps institutions move beyond performative diversity statements toward structural change grounded in policy, measurable outcomes, and the lived experiences of marginalized communities. Her work isn’t theoretical—it’s earned through 10 years of academic study in law, property, and psychology in England, corporate experience navigating Swedish workplace discrimination, humanitarian organizing that mobilized 10,000+ people, and authoring two bestselling books on systemic exclusion
Seen By
The Journey
Academic Foundation
Lovette spent 10 years studying in England, earning degrees in law, property, and psychology—disciplines that equipped her to understand how systems are built, how power is distributed, and how institutions justify exclusion. That academic distance from Sweden’s silence allowed her to develop a critical lens on systemic racism and structural inequality. Those years built research rigor, legal analysis skills, and community networks that shaped how she understands whiteness, institutional design, and the mechanisms of systemic exclusion. Today, her research focuses on neurodivergence in workplace systems, examining how organizations design for neurotypical performance while marginalizing ADHD and autistic employees.
Corporate Realities
Returning to Sweden, she worked in corporate real estate and property management—first at Jones Lang LaSalle, then at CBRE Stockholm. She watched competent Black colleagues get overlooked for promotions, saw neurodivergent employees marginalized or dismissed, and witnessed how organizations publicly claim commitment to diversity while designing recruitment, performance reviews, and leadership pipelines that exclude. She also learned what happens when you speak truth publicly about human rights: retaliation, professional isolation, career consequences. But she learned what happens when you don’t: structural racism and ableism continue unchecked, and institutions claim ignorance while profiting from exclusion.
Humanitarian Turning Point
In 2017, when CNN exposed African migrants being sold as slaves in Libya, Lovette organized one of Sweden’s largest anti-trafficking protests. With minimal budget and no prior organizing experience, she mobilized over 10,000 people in Stockholm and coordinated simultaneous demonstrations in Uppsala, Jönköping, Malmö, Göteborg, Örebro, and Linköping. She navigated police bureaucracy, secured permits, borrowed generators, and created a moment Sweden couldn’t ignore. That protest became Action for Humanity—her Black-led nonprofit delivering emergency aid, repatriation support, and anti-racism advocacy across Sweden, Africa, and the Middle East.
Author & Voice
Her 2016 book Black Vogue created Europe’s first beauty manual for Black women—a direct answer to an industry designed around white beauty standards and colorism. Her 2020 book Främling i Vita Rum (Stranger in White Spaces) exposes how whiteness operates in Swedish healthcare, education, and public life. It’s now used by schools, NGOs, and policymakers across Scandinavia for anti-racism training and institutional reform. Her 2018 TED Talk, Normalizing Silence in Swedish Society, reached millions and sparked international conversations about whose voice gets heard and whose is silenced.
Awards & Recognition
Lovette’s work in anti-racism, neurodiversity advocacy, and systemic inclusion has earned recognition from government, civil society, and international organizations across Sweden and Europe.
Work With Lovette
Lovette advises organizations across Sweden, the Nordics, and Europe on structural change—from DEI audits and neurodiversity workplace consulting to keynote speaking, AI bias mitigation, and inclusive beauty strategy. Services available in Swedish and English.
Books by Lovette Jallow
Action for Humanity
Black-led nonprofit delivering emergency aid, legal repatriation support, and anti-racism advocacy across Sweden, Africa, and the Middle East. Founded by Lovette in 2017 after organizing Sweden’s largest anti-trafficking demonstrations.
Ready for Structural Change?
Book Lovette for keynote speaking, DEI consulting, neurodiversity workplace audits, or strategic advisory. Serving organizations across Sweden, the Nordic region, and Europe.
Book Lovette JallowView All Services

















