Inclusive Product Formulation Guidance
Expert consulting on creating beauty products that address the specific needs of diverse skin tones and hair textures. Ensure your formulations are effective for the full spectrum of your customer base.
Inclusive Beauty Industry Consulting
Lovette Jallow helps beauty brands move beyond tokenism with strategic inclusion consulting. Trusted across the Nordics, she supports brands in developing inclusive products, campaigns, and cultural credibility
Previous Clients
Organizations that have worked with Lovette Jallow across industries—ranging from education and tech to humanitarian and cultural sectors.
Beauty Industry Transformation
Bridging the inclusion gap in Nordic beauty
The Nordic beauty industry has made strides in sustainability but often falls short in authentic representation and product development for diverse consumers. As the author of ‘Black Vogue: Skönhetens nyanser (Shades of Beauty)’ and a renowned color consultant, Lovette Jallow partners with Swedish beauty brands to build truly inclusive product lines, marketing strategies, and organizational cultures.
Diversity & Cultural Sensitivity Audit
Comprehensive evaluation of your PR and marketing materials to identify opportunities for more authentic representation and eliminate culturally insensitive content before it reaches consumers.
Mångfald i PR & Skönhet Training
Specialized workshop for Swedish beauty brands that builds cultural competency within marketing teams. Bookable as a half-day or full-day session for your organization.
Influencer Matchmaking
Connect with authentic voices from diverse communities that align with your brand values. Build lasting relationships with influencers who can genuinely speak to different audiences.
Expert Consulting for Inclusive Beauty in the Nordics
Lovette Jallow partners with beauty brands to build inclusive product lines, accountable marketing, and culturally grounded strategies.
While Nordic beauty brands lead in sustainability, many still fall short on inclusion. Lovette Jallow renowned color consultant and author of Black Vogue: Skönhetens Nyanser partners with Swedish and European beauty companies to close the representation gap. Her consulting helps brands develop inclusive product lines, rework marketing strategies, and build organizational cultures that serve all skin tones and communities.
Key Services
Lovette Jallow provides end-to-end beauty industry consulting for inclusive product development, representation strategy, and brand accountability. Services include:
Inclusive Shade Range & Product Development
Formulation support for foundation, skincare, and haircare that meets the needs of darker skin tones.
Afro-Textured Hair Product Consulting
Expert guidance on developing inclusive haircare for coily, kinky, and Afro hair types.
Inclusive Marketing & Representation Audits
Campaign, PR, and visual reviews to identify bias and improve cultural alignment.
Cultural Competency & DEI Training for Beauty Teams
Workshops on anti-racist language, inclusive storytelling, and visual communication.
Influencer Strategy & Diversity Matchmaking
Build campaigns with trusted creators who reflect your audience, not just follow trends.
Ideal for: Product teams, CMOs, marketing agencies, and beauty brands in Sweden and Europe seeking to lead on inclusion, not just follow trends.
Inclusive Formulation Strategy
Our process begins with a thorough assessment of your current product line, identifying gaps in inclusivity and performance across diverse skin tones and types. We provide detailed recommendations for formula adjustments and expansion to ensure your products truly work for everyone.
Technical Expertise
With Lovette’s background as both an author on beauty for darker skin tones and a consultant who has worked with leading Nordic brands, we offer technical guidance on pigmentation, undertones, and formulation considerations specifically for the Scandinavian market.
Comprehensive Marketing Review
Our marketing audits examine your entire communication ecosystem—from social media and advertising to product packaging and website content—to identify opportunities for more authentic representation and inclusive messaging.
Cultural Sensitivity Framework
We provide your marketing team with a customized cultural sensitivity framework that helps identify potential issues before they become public missteps, protecting your brand reputation while expanding your audience.
Mångfald i PR Workshop
Our specialized workshop for Swedish PR and marketing professionals addresses the unique challenges and opportunities in the Nordic beauty market. Participants learn to create campaigns that authentically represent diverse communities while avoiding common pitfalls.
Crisis Prevention & Management
With experience helping brands navigate sensitive cultural topics, we provide guidance on proactive communication strategies and responsive measures to manage potential PR challenges related to diversity and inclusion.
Authentic Partnership Development
We help your brand connect with diverse influencers who align with your values and can authentically engage with your products. Our approach focuses on building genuine, long-term relationships rather than tokenistic one-off collaborations.
Diverse Community Engagement
Beyond influencer marketing, we guide brands in developing meaningful connections with diverse communities through events, partnerships, and sustained engagement that builds loyalty and trust over time.
Why Inclusion in the Beauty Industry Matters
Build consumer trust, avoid brand backlash, and grow with integrity
In today’s market, inclusive beauty isn’t a trend it’s a baseline expectation. Consumers are demanding more than surface-level diversity. They want shade ranges that reflect real skin tones, campaigns that avoid stereotypes, and brands that back representation with action.
67% of shoppers say inclusive marketing affects their buying decisions
2.5x more likely to reach new consumer segments
Brands that prioritize representation with inclusion earn higher loyalty and repeat engagement
(Sources: NielsenIQ, Harvard Business Review, McKinsey)
When inclusion is treated as an afterthought, the consequences are public and lasting performative allyship, failed product launches, and community backlash. Working with a consultant rooted in cultural expertise ensures your brand earns trust, not just visibility.
Inclusive Beauty Expertise for Darker Skin and Afro-Textured Hair
Lovette Jallow’s inclusive beauty consulting is grounded in lived experience, technical skill, and industry-wide impact. As a makeup and textured hair educator, she has trained teams at Sweden’s Dramaten, national opera houses, and beauty institutions on how to properly serve Black and Brown consumers from backstage to boardroom.
Her areas of expertise include:
Inclusive foundation matching and pigmentation correction for darker skin tones
Afro and textured hair product consulting, including ingredient reviews and user-experience testing
Hair-safe theatrical masking and styling practices for diverse cast members
Representation strategy and brand storytelling that resonates with Black women and broader multicultural audiences
Black Vogue
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As the author of Black Vogue: Skönhetens Nyanser, Europe’s first published beauty book for Black women, Lovette has helped shape a new industry standard. Her book is widely used by makeup artists, stylists, and product teams as a core resource in inclusive beauty and haircare education. It critiques Eurocentric beauty norms and offers concrete tools for brands ready to lead with integrity.
How Lovette Jallow Supports Inclusive Beauty Brands
From strategy to execution, trusted guidance rooted in lived expertise
Lovette Jallow has spent over a decade helping Nordic beauty brands move from performative gestures to real, measurable inclusion. As the founder of Black Vogue and author of Skönhetens Nyanser, her work has reshaped how the Swedish beauty industry thinks about representation, pigmentation, and product development.
Her approach combines strategic audits, technical guidance, and deep cultural insight to help brands:
- Identify exclusionary gaps in shade ranges, formulations, and packaging
- Review campaign language and visuals for cultural accuracy and impact
- Train teams in anti-racist marketing and representation ethics
- Build long-term trust with diverse consumers through authentic alignment
Whether you’re launching a new product line or rethinking your brand’s voice, Lovette partners with your team to deliver inclusion that’s strategic, not performative.
Professional Services for Inclusive Beauty Brands
From product audits to team training, Lovette Jallow offers hands-on consulting, education, and strategic support for beauty professionals and brands committed to authentic inclusion. These services are designed to meet the real needs of Black and Brown consumers, whether you’re reformulating shade ranges, developing textured haircare, or rethinking your campaign strategy.
Inclusive Product Audits & Shade Range Development
For beauty brands, product developers, and formulation labs.
Lovette conducts technical and cultural reviews of your existing foundation, skincare, and haircare lines to identify exclusionary gaps and recommend inclusive improvements. Build product lines that meet the needs of Black women and consumers with darker skin tones
- Undertone depth analysis for deeper skin tone
- Inclusive ingredient and pigment evaluation
- Feedback on Afro-textured haircare performance
- Packaging and label language review
Certified Training in Makeup for Darker Skin & Textured Hair
For makeup artists, cosmetology schools, and professional educators
Gain hands-on skills in serving deeper skin tones and textured hair with confidence. Available as live workshops, on-demand courses, or licensing packages for schools. Certificate provided.
- Campaign representation audit
- Inclusive language and casting toolkit
- Curated influencer shortlists aligned with brand values
- Swedish or English delivery, tailored to team size
In-House DEI and Influencer Strategy Training for Beauty Teams
For beauty brands, marketing teams, and creative agencies.
Train your team to avoid common missteps in casting, messaging, and ambassador partnerships. Lovette helps you build ethical influencer campaigns and lasting trust.
- Undertone depth analysis for deeper skin tone
- Inclusive ingredient and pigment evaluation
- Feedback on Afro-textured haircare performance
- Packaging and label language review
Inclusive Storytelling and Representation Consulting
For PR teams, content leads, and campaign managers
Lovette helps brands build narrative frameworks and casting strategies that go beyond tokenism—centered on cultural alignment and community accountability.
- Visual representation checklist
- Brand storytelling structure templates
- Strategy for long-term consumer trust
- Onboarding resources for brand ambassadors
Proven Track Record
Partnerships that transform brands
Skincity
Product Feedback & Inclusion Audits
Provided comprehensive auditing of product offerings and marketing materials to increase representation and accessibility. Guided the development of a more inclusive skincare line that addresses the specific needs of diverse skin types.
“Lovette’s expertise transformed our approach to product development, helping us reach entirely new customer segments while staying true to our brand values.”
That Shaving Company
Product Formulation Guidance
Consulted on formulations specifically designed for coily and textured hair types, addressing a significant gap in the Swedish shaving market. Provided guidance on authentic marketing approaches that resonated with previously underserved consumers.
“Working with Lovette opened our eyes to overlooked customer needs and helped us create products that truly work for everyone. Our sales among diverse consumers have increased dramatically.”
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Frequently Asked Questions
Common questions about beauty industry consulting
Inclusive beauty consulting is expert guidance for brands looking to serve diverse consumers especially Black women and those with darker skin tones through authentic, anti-racist strategy. Lovette Jallow supports brands with product audits, inclusive formulation consulting, campaign reviews, and cultural training to ensure your inclusion efforts are meaningful, not performative.
Start with a professional audit of your current product line. Lovette reviews your foundation or skincare formulas for undertone diversity, depth gaps, and performance across darker skin tones. You’ll receive actionable insights on how to expand or reformulate to meet real-world needs not just trends.
Lovette conducts cultural sensitivity audits that examine casting, visuals, language, and positioning. She identifies where campaigns may unintentionally tokenize or exclude, then works with your team to build trust-based, accountable messaging. This helps your brand avoid performative allyship and connect with wider audiences.
Yes. All consulting services, workshops, and team trainings can be delivered in Swedish or English. Lovette works across Sweden, the Nordics, and Europe with bilingual facilitation available.
If your customer base isn’t as diverse as the population, if you’re getting feedback about limited shade ranges or product suitability, or if your marketing doesn’t authentically represent diverse communities, your brand would benefit from inclusivity consulting. Even brands with good intentions often have blind spots that expert guidance can help address.
Lovette combines lived experience as a Black woman in Scandinavia with professional expertise as the author of Europe’s first beauty book for darker skin tones. This unique perspective bridges the gap between academic diversity concepts and practical product development, marketing, and organizational culture solutions specifically for the Nordic beauty market.
A comprehensive inclusivity audit generally takes 3-4 weeks and includes product review, marketing analysis, and organizational culture assessment. The process includes preliminary research, on-site evaluation, stakeholder interviews, and delivery of actionable recommendations with implementation guidance.
Yes, Lovette provides expert guidance on developing truly inclusive shade ranges that work for all skin tones. This includes color theory consultation, formulation considerations for different skin undertones, and testing protocols to ensure products perform as expected across diverse consumers.
Client Success Stories
Organizations transformed through our consulting
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Sarah Johnson
DEI Director, Global Tech
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Marcus Chen
Event Coordinator, Stockholm University
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Lisa Andersson
HR Director, Multinational Corporation
Transform Your Beauty Brand
Partner with Lovette Jallow to create authentically inclusive beauty marketing and products that resonate with diverse audiences in the Nordic markets.