Grew up between Gambia and Sweden
My dual heritage informs my perspective on belonging and cross-cultural communication.
Award-Winning DEIB Strategist & Author
About Lovette Jallow
Consistently voted among the 100 Swedish Women of the Year, Lovette is a voice for equity, inclusion, and systemic change.
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Lectures Delivered
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Years of Experience
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Major Awards
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Languages Spoken
Lovette Jallow's Journey
“Lovette Jallow is currently one of the most vital voices against racism, discrimination and social injustice.”
Born in Gambia and raised among strong female role models, Lovette developed exceptional courage and willpower from an early age. At 11, her family moved to Sweden after facing threats of violence. In her new country, she faced daily challenges due to her skin color, which instilled a deep passion for education, facts, and knowledge.
During university studies in England focusing on property law, Lovette was diagnosed with autism and ADHD. This deeper understanding of herself, combined with her past experiences and her continuing desire for equality, fueled her advocacy work.
Today, Lovette’s influence reaches over 8 million individuals across all platforms. A powerful spokesperson in the fight against structural racism, she advocates for justice and guides others in treating people equally. For three consecutive years, Expressen Sweden has recognized her as a changemaker and thought-leader.
Key Milestones
Lovette’s Journey Through the Years
Black Vogue Facebook Group Founded
Created the first online community for Black beauty in Scandinavia, which would later become the foundation for a movement.
Action for Humanity Founded
Established a humanitarian organization focused on supporting refugees in Libya, which grew to become a force for justice across multiple causes.
Multiple Awards Recognition
Received both the Solidarity Award and Internet Angel of the Year award for digital activism and community building.
First Book Published: Black Vogue
Published ‘Black Vogue: Shades of Beauty’, Europe’s first beauty book specifically for Black and Brown skin, with Nordstedts.
TEDx Talk: 'Normalizing Silence'
Delivered a powerful TEDx presentation on how silence perpetuates systemic inequality in Swedish society.
Second Book: Stranger in White Spaces
Published ‘Främling i Vita Rum’ (Stranger in White Spaces) with Bonniers, exploring identity and structural inequality.
Forbes Feature on DEIB Leadership
Profiled by Forbes for pioneering work in connecting neurodiversity and racial equity in workplace settings.
National Trailblazer Award
Received Sweden’s prestigious Blaze Inclusion award for transformative work in DEIB advocacy.
5 Things You Might Not Know About Me
Beyond the Professional Bio
Diagnosed with autism and ADHD as an adult
This revelation transformed my understanding of myself and fuels my advocacy for neurodiversity inclusion.
Studied property law in England
My legal background provides analytical frameworks that I apply to systemic inequality.
Speaks seven languages fluently
Including English, Swedish, French, Wolof, and three other languages that help me connect across cultures.
Self-care routine includes creative writing
I write poetry and prose that rarely sees the light of day but helps process complex emotions.
Published Books
Shaping Conversations on Inclusion and Justice in Sweden
Lovette Jallow’s books confront the deeply ingrained structures of inequality, offering readers a lens into identity, belonging, and the persistence required to challenge societal norms.
Stranger in White Spaces
Published by Bonniers
Social Justice Literature
A journey of identity and belonging in Sweden. This book explores race, identity, and belonging as a Black woman in Sweden. Through personal narrative and systemic critique, Lovette exposes the hidden racism in a society seen as progressive.
Black Vogue: Shades of Beauty
Published by Bonniers
First European Beauty Book for Black Community
The first beauty book in Europe written specifically for the Black community. This pioneering work redefines beauty standards by centering Black identity, colorism, and representation in the beauty industry.
From Black Vogue to Global Impact
Creating Inclusive Beauty Standards and Beyond
After returning to Sweden, Lovette identified a startling lack of inclusion for darker skin tones in the beauty industry. She founded the Facebook group Black Vogue, which catalyzed a shift in the beauty industry and later became the foundation for her book “Black Vogue – Shades of Beauty,” published by Nordstedts — the first European book on beauty care and makeup for Black and Brown skin tones.
Lovette has worked directly with top beauty brands on advisory boards, makeup shade development, and accessible packaging design. Her expertise led her to collaborate with leading culture providers like Swedish Dramaten, Stadsteatern Göteborg, Riksteatern, SVT, and Mälmö Opera to provide education on makeup techniques for darker skin tones and wig application that doesn’t damage Black textured hair.
Her extensive work on inclusivity, combined with her background in commercial property, filled a need within the corporate world. She began working with corporations and organizations to address diversity, accessibility, and inclusive design for corporate culture and architecture. In 2020, she released her second book, “Främling i Vita Rum” (Stranger in White Spaces), published by Bonniers.
Action for Humanity
Lovette Jallow founded Action for Humanity in 2017 to provide aid for refugees in Libya. The organization held demonstrations that brought together thousands across Sweden, including over 10,000 people at Sergels Torg in Stockholm.
Today, the organization continues to raise awareness about racism and provides resources, legal aid, financial support, and education to individuals and organizations affected by racism. Their efforts have received numerous awards and recognition.
Awards & Recognition
Celebrating Excellence in Social Justice
Lovette’s work has earned national and international awards for leadership in anti-racism, neurodiversity, and systemic inclusion.
Justice Prize (Rättvisepriset)
October 2017Recognition for outstanding contributions to justice and equality in Swedish society.
Solidarity Award (Solidaritetspriset)
October 2018Honored for exceptional solidarity work with marginalized communities.
Internet Angel of the Year
October 2018Awarded for using digital platforms to promote positive social change.
IM Humanitarian Aid Prize
October 2019Recognized for humanitarian work with Action for Humanity.
Raoul Wallenberg Award
October 2019Prestigious award for courage in defending human rights.
National Trailblazer Award Sweden
October 2024Blaze Inclusion award for pioneering work in DEIB advocacy.
Speaking & Advocacy Focus
Amplifying Underrepresented Voices
Lovette is committed to amplifying the voices of underrepresented communities. As a lecturer, she speaks on xenophobia, whiteness, white privilege, and the consequences of exclusion from commercialized beauty standards.
Drawing from her experiences as an Afro-Swedish woman in a society where whiteness is the norm, she explains how to dismantle the structural problems behind these issues. She teaches audiences to recognize and confront their own biases and adapt more inclusive language and behavior.
Blending fact-based knowledge and personal experience as a Black woman in Scandinavia driving change, Lovette guides and educates audiences with sharp analyses and a strong, compelling voice as she presents constructive solutions to create a better future for everyone.